The purpose of the advertisement is to show the beauty of the product. The laptop in the ad is very slim and the ad is trying to show that. The purpose of the ad is to show the audience "The world's thinnest notebook (laptop) and show the audience a good looking product that will make them want to purchase it. The ethos of the ad is in the fact that no where on the ad is there an apple logo or is there anything that says "Apple." The company has so much credibility that the viewer of the ad is supposed to know that the computer is by Apple simply by looking at the ad and at the computer. The ad gives no information on the computer it assumes that the audience knows the quality standard of Apple computers and knows that the computer will function as well as all other apple computers. The font is very unassuming it is not in your face it appears just to by normal typing font with the name of the product, MacBook Air, bolded. The Pathos of the ad is showing the laptop on top of the yellow envelope. Setting the laptop on top of that has an impact on the audience in that everyone has scene an exact envelope and is familiar with that size and gives perspective of how small the computer is to the audience. The ad also looks good, it is simple the all colors go together the black font, grey computer and small yellow envelope.
No comments:
Post a Comment