Speech Outline

Speech Outline

Intro

·         Think about the phone that you have right now.  Think about what phone that your friends have.  Why did you choose that phone?

·         Apple is a computer company that has set itself apart from all other computer companies through the marketing of their products and through the design of their products.

·         In my speech I will talk about Apple’s appeal to audience pathos through the design of their products, Apple’s credibility in the consumer market, and Apple’s company

Body

o   Apple’s appeal to audience pathos through design of their products.

                    i.            Apple makes beautiful products and present them as something beautiful that the consumer can own and use every day.

                  ii.            Many apple print and TV ads give no information on the product simply show the new model and trust the consumer to know that the product is reliable and perform slightly better than the last model.

                iii.             (Show MacBook Air ad) Examine lack of text. Lack of information on product.  Point out that the ad does not show Apple’s logo, but the company is known by the design of the computer.

o   Apple’s establishment of credibility in the consumer market.

                    i.            Show TED Talk How Leaders Lead (3:20-4:30)

                  ii.            Go off the speech of the TED Talk.  Comment this is the way that Apple sets themselves apart from all other computer companies by having a credibility of greatness.

                iii.            Point out that there are practically no ads in which a celebrity endorses Apple instead Apple’s number one celebrity endorsement is Steve Jobs. Since people believed in Steve Jobs as a visionary they believed in and bought his products.

o   Apple has established a mythos by engraining itself in the culture.

                    i.            Through Apple’s success it has become a household name in not only the computer market, but cell phone market.  It is practically the only name in the music player and tablet market.

                  ii.            Talk about those that have a problem with Apple how their products are made.

                iii.            Look at Apple’s response and disclosure with how products are made in factories in eastern Asia, China.

                iv.            Back up with evidence from http://www.cnbc.com/id/44795739

Conclusion

§  By examining Apple’s unique ethos, pathos, and mythos in the marketplace we can tell much about the company.

§  Apple is a computer company set apart by all other computer companies by the fact that the market believes in their products.

§  All the information that I’ve shared with you about this company don’t take my word for it, but next time you’re waiting for class to start and someone takes their phone out of their pocket notice what the brand is.