Survey

https://www.surveymonkey.com/r/YTRZT6D

Bagel Articles

Both are about the same man (although one article does not mention that he sells donuts as well as bagels) and both are written by the same author. But the similarities mostly stop there.  In the excerpt from "Freakonimics" the focus seems to be much more story based tracking the mans career from being laid off to owning a new bagel business.  In that article the focus seems to be much more on the social experiment of owning a business that is run off the honor system at a place of work with presumably all middle to upper middle class employees. The second article "Economist Sell Bagels"  the focus is much more data based and is of the theme of the economic aspect of owning such a business rather than the social aspect.  The second article also has a much more focused intro and conclusion.  While the other mostly just follows along chronologically.  The two both have mention of each other the Freakonomics article talks about data and the Bagel article discusses the social aspect as well, but there is a clear difference from their format all the way through that the information being conveyed is very different for both pieces.

Major Writing 2 Plan

Idea 1: To examine what the most successful way to market to college freshmen.  I will conduct it by asking those in my class and in my residence hall.  The questions I will ask will be; when was the last time you bought a product after seeing the advertisement?  On what media did you see the ad?  Was the product low cost (under 20) medium cost (20-100) or high cost (over 100)? By conducting this I will study the effectiveness of advertisement on college freshman by where they see it and by what it motivates them to purchase.

Idea 2: Poll asking students new to Iowa City what there favorite local bar, restaurant, or desert place.
Question will include; what about the managing of the local business keeps you coming back? What about the marketing attracted you to the business?  What about the business location, atmosphere separates it from other business like it. The purpose of this is to examine how the local food places appeal to college students in a predominately college town and gain college student's business.

IMRaD

The IMRAD report is much different than the APA and MLA formats that I have used in the past.  The IMRAD report is successful in conveying a lot of information effectively and efficiently. The format consists of an abstract, an introduction, followed by the central point of the paper the main message that is being conveyed, ending with a conclusion.  The main difference from the IMRAD from the other formats that I have used is that the author does not to get to voice his/her own voice rather just convey the point.  While the author is still technically writing all of the words their is no room and no need for the author's views on the report and the content.

Speech Outline

Speech Outline

Intro

·         Think about the phone that you have right now.  Think about what phone that your friends have.  Why did you choose that phone?

·         Apple is a computer company that has set itself apart from all other computer companies through the marketing of their products and through the design of their products.

·         In my speech I will talk about Apple’s appeal to audience pathos through the design of their products, Apple’s credibility in the consumer market, and Apple’s company

Body

o   Apple’s appeal to audience pathos through design of their products.

                    i.            Apple makes beautiful products and present them as something beautiful that the consumer can own and use every day.

                  ii.            Many apple print and TV ads give no information on the product simply show the new model and trust the consumer to know that the product is reliable and perform slightly better than the last model.

                iii.             (Show MacBook Air ad) Examine lack of text. Lack of information on product.  Point out that the ad does not show Apple’s logo, but the company is known by the design of the computer.

o   Apple’s establishment of credibility in the consumer market.

                    i.            Show TED Talk How Leaders Lead (3:20-4:30)

                  ii.            Go off the speech of the TED Talk.  Comment this is the way that Apple sets themselves apart from all other computer companies by having a credibility of greatness.

                iii.            Point out that there are practically no ads in which a celebrity endorses Apple instead Apple’s number one celebrity endorsement is Steve Jobs. Since people believed in Steve Jobs as a visionary they believed in and bought his products.

o   Apple has established a mythos by engraining itself in the culture.

                    i.            Through Apple’s success it has become a household name in not only the computer market, but cell phone market.  It is practically the only name in the music player and tablet market.

                  ii.            Talk about those that have a problem with Apple how their products are made.

                iii.            Look at Apple’s response and disclosure with how products are made in factories in eastern Asia, China.

                iv.            Back up with evidence from http://www.cnbc.com/id/44795739

Conclusion

§  By examining Apple’s unique ethos, pathos, and mythos in the marketplace we can tell much about the company.

§  Apple is a computer company set apart by all other computer companies by the fact that the market believes in their products.

§  All the information that I’ve shared with you about this company don’t take my word for it, but next time you’re waiting for class to start and someone takes their phone out of their pocket notice what the brand is.